What is your Brand’s Story?
What is your Brand’s Story? Everyone has a story. When we first meet someone new, we ask questions to unveil their story. Where are you from? What do you do? What do you like? At the core, we are trying to find a way to align with that person along
#Hashtags- Why use them?
We've all seen hashtags. For some people, they equate to trendy behavior or a passing fad. If used correctly, they are a tremendously useful branding tool.
Creating Your Environment
Ever worked in an office with small windows, white walls and furniture from the ‘80s? If you’ve been in a typical corporate job or simply outdated space, you’ll feel the creativity and self-expression sucked out of you.
Evolution of Social Media
Social media began in 1997 with the Six Degrees website which took into account the six degrees of separation theory. The site lasted until 2001 and allowed people to connect with other by confirming friendships.
Why is SEO so difficult to measure?
Measuring how successful an SEO campaign has been can be very difficult. To start with, there are a lot of different ways you can measure your success.
Design Thinking as a Culture
Every business recently founded needs to establish a sense of brand identity. Existing companies must maintain an identity that works for them, or shift to something new without sacrificing the uniqueness of the brand. This extends to every aspect of the company from packaging and products to webpages and marketing.
