The Controversy It is not difficult to see why the issue of content creation versus content curation is a contentious one. Should you create your own unique content or just index someone else’s? There is a definite (and fair) knee-jerk reaction against the latter—and that is commendable. However, would we call an

Even independent of one another, the issues of building brand recognition and keeping your brand interesting are a constant battle for any business. Then, on top of that, focusing on just one of those two concerns can negatively impact the other. You could update your brand to the point that

First of all, what’s a brand story and why do you need one? It’s exactly what it sounds like. A good brand will evoke emotions and feelings in your intended users. People buy from people and brands they trust. Your company’s brand is how you want to be perceived by the