Discover how brand identity is best defined for success. Learn the essential elements and strategies to build a strong brand identity.

Discover top tips to master app design and elevate your mobile experience. Learn about user-centric design, intuitive interfaces, and more.

  The Controversy It is not difficult to see why the issue of content creation versus content curation is a contentious one. Should you create your own unique content or just index someone else’s? There is a definite (and fair) knee-jerk reaction against the latter—and that is commendable. However, would we call an

Even independent of one another, the issues of building brand recognition and keeping your brand interesting are a constant battle for any business. Then, on top of that, focusing on just one of those two concerns can negatively impact the other. You could update your brand to the point that

First of all, what’s a brand story and why do you need one? It’s exactly what it sounds like. A good brand will evoke emotions and feelings in your intended users. People buy from people and brands they trust. Your company’s brand is how you want to be perceived by the

The reality of modern marketing is that it’s more conversational than ever. Social media, video, SMS, AI, etc., have made it even easier to actually talk with, instead of at, your customers.In a world where consumers distrust media and advertising, personalized experiences and conversational marketing will set you up to

To err is human, to approach marketing with design thinking is human-centric.We’re pretty sure nobody ever said that, but it’s all true.Design thinking is the process of seeking to understand your audience, questioning everything, unearthing problems, and innovating solutions that can be modeled and tested. This creative process is designed

I’m a consumer, you’re a consumer we’re all consumers, aren’t we? As consumers, we have personal core values that help guide us to the brands that we feel a connection to

Uniqueness is the keyword when it comes to the success of the craft beer industry in the United States. In a market dominated by giant corporations with well-established brand-loyalty from their consumer base, it’s a shock that smaller breweries are able to edge their way in at all— let alone

Design thinking, in a business sense, is a problem-solving method that revolves around deconstructing preconceived assumptions about a problem, which then encourages a designer or design team to tackle an issue from unique angles.