What is a pillar page and why you need to have one?
A pillar page does the same thing for a website as a pillar does for a house. It is a focal point that strengthens the entire structure. While it was previously the norm in SEO strategy to focus on packing likely Google search terms into articles, a serious failing of
Why is UI/UX design important?
UX (user experience) design anticipates potential difficulties for users of a product and negates these problems as effectively as possible. The term often applies to electronic products. UI (user interface) design seeks to make the product as easy to use as possible for the consumer.
A Kindness Journey
I’m a consumer, you’re a consumer we’re all consumers, aren’t we? As consumers, we have personal core values that help guide us to the brands that we feel a connection to
Are More Americans Biking because of Network Marketing?
Going back a hundred generations, and not much has changed as far as mankind wanting to share ideas, talents, and hobbies with the world. The early 2000’s brought popularity to social media that progressively became incorporated into everyday life – now for many in 2018, a lifestyle. Thus, creating the
What is your Brand’s Story?
What is your Brand’s Story? Everyone has a story. When we first meet someone new, we ask questions to unveil their story. Where are you from? What do you do? What do you like? At the core, we are trying to find a way to align with that person along
#Hashtags- Why use them?
We've all seen hashtags. For some people, they equate to trendy behavior or a passing fad. If used correctly, they are a tremendously useful branding tool.
Creating Your Environment
Ever worked in an office with small windows, white walls and furniture from the ‘80s? If you’ve been in a typical corporate job or simply outdated space, you’ll feel the creativity and self-expression sucked out of you.
Evolution of Social Media
Social media began in 1997 with the Six Degrees website which took into account the six degrees of separation theory. The site lasted until 2001 and allowed people to connect with other by confirming friendships.
Why is SEO so difficult to measure?
Measuring how successful an SEO campaign has been can be very difficult. To start with, there are a lot of different ways you can measure your success.
Design Thinking as a Culture
Every business recently founded needs to establish a sense of brand identity. Existing companies must maintain an identity that works for them, or shift to something new without sacrificing the uniqueness of the brand. This extends to every aspect of the company from packaging and products to webpages and marketing.
